Yahoo!: Challenges in its Online Entertainment Ventures
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Code : COM0114
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Region : USA
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Transformation of Traditional Media to Interactive Media due to Digital Convergence In the early 1980s, radio, television and telecommunications were distinct and separate forms of communication. Since the late 1990s, rapid digitalization has prompted various modes of communication to merge. One prominent example of the transition from traditional media to interactive media is the convergence of television with computer. With the Internet being offered through broadband, the television has become more interactive... Yahoo!- A Brief Profile Yahoo! was founded by David Filo and Jerry Yang in 1994. In April 1996, its IPO raised $33.8 million by offering 2.6 million shares. Yahoo! is a global Internet, communications, commerce and media company, which offers a comprehensive network of services like news, entertainment and online shopping to 400 million users everyday. It also offers personalized web pages, e-mail, andmessage boards... Yahoo!'s Online Entertainment Ventures and the Challenges Encountered In November 2004, Lloyd Braun (Braun) was appointed the head of Yahoo!'s media and entertainment division. He was the former chairman of ABC entertainment, a division of Walt Disney. Braun's mission at Yahoo! was to develop a 'unique, signature compelling content for the Internet.' He distinguished listing search, community, personalization and content as the four pillars of the Internet media... |
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